Enchanted Forest Cabins

Enchanted Forest Cabins is the go-to company for all Australian, high quality, high class and high vibes tiny homes. For this branding, I wanted to create an element of trust. With nods back to vintage National Geographic, using thicker and simpler font choices, I’ve aimed to create the image of a robust brand that has been working in the field for a long time. A brand that older demographics will connect with and immediately feel as though this tiny home company is the one they want to go with. I walked a delicate tightrope between wanting the branding to be strong and impactful, while also staying true to the name and incorporating some enchanted elements. Just a sprinkle of nature. The enchanted butterflies are refined and minimalist, whilst still immediately portraying the connection between human and nature. This branding was all about blending strength and softness. Think back to a beautiful high-end spa you’ve visited. You know those ones that have that modern minimalist feel?
Simple logos, luxurious finishes and divine styling. Evoking that same feeling was my overall goal for EFC branding.
Refined but still interesting. Artistic yet simple.
Lots of spaces for the eye to rest. Calming. A deep breath.