Cruising Customs

It was only right that Open Road Co would develop the branding for Cruising Customs since CC provides the raddest and most reliable electrical fitouts for travelling homes. Having worked on so many sick trucks and campers, we developed a brand identity to suit the outback, dirty and tough essence that Cruising Customs oozes. We wanted to setup CC as more of a brand that you follow along not just if you’re considering pimping your own ride, but also just to see the rad setups, beautiful vehicles and the creativity that is surprisingly involved in developing discrete, ultra-tidy, and just all round badass electrical setups in cars.
The Cruising Customs branding package included a range of different logo options that compliment each other nicely to portray a more established and collective brand. These logos were printed as stickers and on merch including tees, muscle tees and hoodies. We also developed business cards with 5 different open road designs. These cards break the usual business card mould, designed in a portrait orientation with rounded edges and matte texture.

Open Road Co also developed the Cruising Customs website.