The Dog Shed

One of my favourite branding packages so far. A full branding and identity suite for The Dog Shed.

The Dog Shed is the collaborative workspace for Ellis to pursue his two passions - campervan conversions and furniture design. Under The Dog Shed umbrella, he runs Dogged Custom Conversions and 369 Designs.

Open Road Co was tasked with developing a brand identity that differentiates the subcategories of business, whilst also bringing everything together cohesively.

The brief for the branding was ‘cool logo design’. Ellis wanted to appeal to both the younger audience, as well as older camper owners. There is a strong retro aesthetic influence throughout the branding, matching Ellis’ personal style and the style of his furniture. I created a full logo suite with several variations. The 90s surf culture, vintage mechanics and industrial toughness were my biggest inspirations for the designs. I wanted The Dog Shed to become more of a lifestyle company to follow along even if you weren’t personally getting a camper conversion. I wanted Ellis’ authentic style to be portrayed through the branding, to attract his ideal clients and for the design to remain relevant in the coming years.

Open Road Co. also developed The Dog Shed website with advanced SEO which has proven to be effective at bringing in traffic and projects. I love how The Dog Shed website turned out and seeing all the different logos used in action. I also love seeing the Dogged Custom Conversions logo being laser-cut into the timber on his camper builds. Such a cool logo design and the simplicity works great for that little touch of branding on each build.

Thanks Ellis. Make sure you check out The Dog Shed and all it has to offer.